An Intensive 5-day Training Course
Certified Sales Professional
Empowering Professionals with Certified Competence in
Sales Strategy, Operations, and Performance Excellence
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 03-07 Nov 2025 | Amsterdam - The Netherlands | $6,250 | RESERVE A SEAT |
| 12-16 Jan 2026 | London - UK | $6,250 | RESERVE A SEAT |
| 06-10 Apr 2026 | Dubai - UAE | $6,250 | RESERVE A SEAT |
| 27-31 Jul 2026 | London - UK | $6,250 | RESERVE A SEAT |
| 02-06 Nov 2026 | Amsterdam - The Netherlands | $6,250 | RESERVE A SEAT |
Certification Introduction
The Certified Sales Professional Course provides participants with a comprehensive understanding of the modern sales landscape—where strategy, operations, and leadership converge to drive business growth. Effective sales management today extends far beyond closing deals; it requires aligning sales initiatives with organizational objectives, optimizing demand and supply functions, and leveraging data-driven insights to ensure long-term success.
Through this Sales Professional Certification, participants gain the skills to design, manage, and sustain a robust Sales and Operations Planning (S&OP) framework. The course focuses on integrating marketing, finance, and operations functions to create a synchronized approach to business performance. Delegates will explore how forecasting accuracy, capacity planning, and executive-level engagement contribute to achieving sustainable profitability and customer satisfaction.
This program blends strategic insight with practical tools, helping participants understand the interdependence of sales, operations, and supply chain management. Using real-world case studies and interactive learning methods, professionals will learn how to balance demand and supply, optimize resources, mitigate risk, and enhance overall sales efficiency.
The Certified Sales Professional Course equips leaders, sales managers, and decision-makers with the analytical, operational, and leadership capabilities to build agile, results-oriented sales organizations.
Key topics include:
- Fundamentals of Sales and Operations Planning (S&OP)
- Forecasting accuracy and demand management
- Aligning sales with production and supply chain strategies
- Executive commitment and cross-functional collaboration
- Risk identification, mitigation, and performance optimization
Key Objectives
The Certified Sales Professional Course empowers participants to strategically align sales initiatives with operational goals, enhancing business efficiency and profitability. Graduates of this certification program emerge as confident, data-informed leaders ready to drive sales success through structured, cross-functional collaboration.
Key outcomes include:
- Master Sales and Operations Integration:
Learn to harmonize sales strategies with supply chain and production planning to achieve business continuity and competitive advantage. - Strengthen Forecasting and Demand Planning Skills:
Understand how to develop accurate forecasts that drive sales success while minimizing operational risks. - Optimize Performance through Collaboration:
Promote teamwork among sales, marketing, operations, and finance to ensure a unified approach to achieving corporate goals. - Enhance Leadership and Decision-Making Capability:
Build analytical and strategic thinking skills that enable effective decision-making and proactive sales planning. - Earn Global Recognition as a Certified Sales Professional:
Attain an internationally respected Sales Professional Certification that validates your expertise in sales operations, leadership, and performance management.
The Certified Sales Professional Course by APC equips professionals with the strategic perspective, technical proficiency, and certified competence needed to drive sustainable sales success and organizational excellence.
Training Outline
- Evolution of ERP and role of S&OP
- The S&OP Journey
- End to End Supply Chains
- Technology in S&OP
- S&OP Process
- Definitions of S&OP
- The Nature of Demand
- Forecasting
- Calculating Forecasts
- Forecast Management
- Uses of Forecasts
- Forecasting Exercise
- Why do we need Inventory?
- Types and Functions of Inventory
- Financial Considerations of Inventory
- Setting Inventory Levels
- Reorder Processes
- Inventory Management Exercise
- Strategic Supply Decisions
- Time Fences and How to Manage them
- Linking Supply to S&OP
- Capacity Issues
- Scheduling
- Supply Exercise
- Risk Management
- Risks Potential and Realized
- Categorising Risk
- Reducing Risk
- Risk Exercise
- S&OP Exercise
Accreditation
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course
- Anderson Professional Certification (APC)® Certificate will be provided to delegates who successfully completes and pass the APC assessment
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